A few years ago, the term “clean” beauty burst onto the scene like the cool, more transparent solution to greenwashing – dropping hair, makeup, and skincare products formulated without parabens, phthalates, SLS and SLES, mineral oil, or other potentially controversial ingredients. Now, your beauty routine is more like Gwyneth Paltrow‘s by way of Marie Kondo: carefully curated and cleaner than your sock drawer.
Here to assist you in the quest of finding the hands-down best clean beauty products on the market, we asked our trusted team of editors to try out the year’s latest formulas. Ahead: the winning formulas that will spark joy.
Don’t forget to read up on the rest of our 2019 Power Your Pretty Awards winners – a curated list of beauty products tested by editors, chosen for YOU.