Did you think the Savage x Fenty show was the last big reveal we’d be getting from Rihanna’s lingerie line this year? You should know that Rihanna always has something in the works. And once again, she’s putting the spotlight on women with a story to tell.

Courtesy of Savage x Fenty
Courtesy of Savage x Fenty

The latest Savage x Fenty collection, launching on October 1, is all pink in honor of Breast Cancer Awareness Month. The marketing campaign is centered on four women with breast cancer, whom the brand calls Thrivers: Stephanie Seban, Bianca Muniz, Johanna De La Cruz, and Nalie Agustin.

Courtesy of Savage x Fenty
Courtesy of Savage x Fenty

Their stories are presented in a documentary-style video, which is dropping in tandem with the limited-edition pieces; you can watch below.

Part of the proceeds from this collection will go to Rihanna’s Clara Lionel Foundation (a minimum of $3.75 for each product sold, per a press release), which has a focus on research and support for young patients with breast cancer.

Courtesy of Savage x Fenty

“I want to raise awareness for underserved breast cancer communities, and the Savage X Thrivers represent young women of all walks of life living and thriving with cancer,” Rihanna said in a statement to Glamour. “The easiest way for people to get involved and make a difference is by shopping this box and collection.”

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