As is par for the course with other Kardahsian business ventures, the launch of Kim Kardashian West’s solutionwear line has been both highly anticipated and comes with its share of controversy. But as of today, SKIMS has finally launched, is available for purchase, and it may just become the most successful Kardashian brand to date.

“I think all the other business I’ve had has lead me up to that moment where I feel totally confident saying this is what we’re doing and…if you wear shapewear you will love this,” said Kardashian West earlier this summer at the preview for her “solutionwear”—not shapewear, but more on that later. The debut collection will not only feature underwear, bras, shorts, and bodysuits that its creator swears by and wears every day, it also includes pieces that are intended to be worn out as the main event, as well.

Courtesy of SKIMS

As Kardashian West said, SKIMS is unlike any brand that’s come before, both solutionwear- and Kardashian-wise. Below, everything we know—and what to expect from the actual product.

SKIMS is Kardashian West’s true passion.

“I feel like I’ve been designing shapewear for 15 years,” Kardashian West said of her new company, explaining the customization process she’d go through, prior to creating her own line. “Every time I’d travel I’d bring sets of shapewear with scissors and a needle and a thread.” She explained how she’d alter pieces to fit under tricky silhouettes and dye shapewear with teabags to achieve a hue that matched her skin (a process she’s documented on social media).

“This is Kim’s true passion,” says SKIMS’s VP of Marketing, Julia Collier-Ungano. “She’s truly touched every single piece, wear tested everything. I’ve truly never seen anything like it.”

The brand got off to a rocky start.

Initially intended to launch earlier this summer, Kardashian West pushed back the line’s debut in order to rename it. The original name, Kimono, was accused of cultural appropriation. (Daisaku Kadokawa, the mayor of Kyoto, personally wrote to the reality star and entrepreneur to express his concern over the use of a word and garment so significantly tied to Japanese culture.) Eventually, Kardashian West listened and changed course. “My fans and followers are a huge inspiration to me–I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name,” she shared on Instagram announcing SKIMS.

SKIMS is prioritizing inclusivity.

At launch, SKIMS’s sizing runs from XXS to 4XL (with some additional pieces available in 5XL). It’ll also offer nine different options for nude shades.

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