Young entrepreneurs are taking over the beauty industry, and I couldn’t be more here for it. As someone who is part of the newest (and possibly most talked about) generation, it’s really empowering to see what people my age are capable of creating and that being young is no longer a barrier for starting a company. While there’s a handful of celebs, gurus, and vloggers who have their own full beauty lines, it’s always exciting to see new collabs between influencers that I follow and brands that I love, and this especially rings true for makeup palettes.

These beauty geniuses are killin’ the cosmetics game and know exactly what we want in a palette, whether it’s ultrapigmented colors, vibrant shades, cool neutrals, or shimmery metallics. Find your new favorite palette ahead, and feel free to thank me later.

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